TouchBase®
FMCG

As leaders of FMCG businesses, you must ensure that new products are developed at warp speed - on the foundation of meticulous planning and driven by flawless execution. Your product success must be built day-in and day-out.

FMCG
Key Challenges

Here are the key challenges faced on programs and projects undertaken by the FMCG industry.

  • Streamlining new product idea and approval process.
  • Product portfolio visibility – Go-Kill decisions.
  • Manual tracking of product development.
  • Information silos.
  • Delay in product launches and lost opportunities.
  • Poor cross-functional collaboration.

FMCG
Industry Life Cycle

Review the high-level life cycle of FMCG.

  • Product concept
  • Manufacturing & packaging feasibility
  • Product costing
  • Competitor analysis
  • Business case evaluation

  • Develop initial market & sales plans
  • Develop graphic designs
  • Develop consumer testing plans and conduct tests
  • Formulation & trials
  • Develop packaging prototypes
  • Develop manufacturing plan
  • Develop initial sourcing plan

  • Lab pilot-scale prototypes
  • Concept/Product/Packaging testing
  • Final formulation
  • Finalize packaging specifications
  • Optimize sourcing plan
  • Produce sales samples

  • Update business case
  • Communicate to field sales
  • Prepare G2M material
  • Finalize manufacturing specifications
  • Produce artworks
  • Execute supply chain plan

  • Execute launch plan
  • Conduct post-launch analysis
  • Manufacture and distribute product
  • Revenue Tracking: Forecasts vs. Actuals

TouchBase® Solution for
FMCG Industry

Legacy Apps
Legacy Apps
  • Legacy Apps
TouchBase
  • New Product Idea & Evaluation

  • Project Management

  • Engineering Data Management

  • Project Procurement

  • Collaboration

  • Content Management

ERP/
HRMS
ERP/HRMS
  • SAP
  • Oracle
  • QuickBooks
  • Tally
  • HRMS
  • Others
New Product Idea & Evaluation
  • Identifying new products
  • Business Case Development
  • Cross Functional Feedback
  • Approval Process
Project Management
  • Project planning & scheduling
  • Stage Gate Process
  • Project Templates (New Product, Improvement etc.)
  • Project Charter
  • Risk Management
  • Meeting Minutes Digitization
  • Issues & Action Items
  • Project Teams
  • Project Costs
Resource Management
  • Resource Task Assignment
  • Timesheets
Engineering Data Management
  • Item Master
  • Finished Good Master
  • Tools/Moulds
Project Procurement
  • PR/PO/GRN
  • Tracking Tools/Moulds
  • Integration with ERP
Collaboration
  • Social for Projects
  • Mobile App
  • Workflow Management
  • Analytics & Reports
  • Access Controls
  • Alerts/Notifications/Escalations
Content Management
  • Document Management
  • Document Digitization

TouchBase® Benefits for FMCG Industry