Content Marketing Specialist

Pune (Work from Office)

3 to 5 years

Content Creation:
- Develop engaging and informative content for the company's website, including landing pages, blog posts, White Papers and case studies.
- Craft persuasive and conversion-oriented content for emails, social media platforms, and marketing collateral.
Campaign Support:
- Collaborate with the marketing team to create content for various campaigns, ensuring alignment with brand messaging and campaign objectives.
- Contribute to the development of lead magnets, webinars, and other materials to attract and nurture leads.
Social Media Management:
- Manage and curate content for social media platforms to increase brand awareness and engage the target audience.
- Stay updated on industry trends and incorporate relevant content into social media strategies.
Multimedia Content:
- Develop scripts and content for YouTube videos that showcase product features, user tutorials, and industry insights.
- Create engaging content for webinars, ensuring a compelling and educational experience for participants.
SEO Optimization:
- Optimize content for search engines to enhance online visibility and drive organic traffic to the company's digital assets.

Proven 3 to 5 years experience in content creation for software solutions, preferably in the IT industry.
Exceptional writing and editing skills with a keen eye for detail.
Strong understanding of digital marketing strategies and content marketing best practices.
Familiarity with SEO principles and the ability to incorporate them into content.
Proficiency in creating multimedia content, including video scripts and webinar presentations.
Ability to work collaboratively in a fast-paced environment.

Benefits: