Content Marketing Specialist

Job Title: Content Marketing Specialist
Job Location: Pune (Work from Office)
Experience: 3 to 5 years
Job Summary:
Company Overview:ProductDossier is a leading IT firm specializing in innovative software solutions for Project Management, Resource Management, and Project Financials & Delivery. Our cutting-edge technology empowers businesses to streamline their project workflows and enhance overall efficiency. We are seeking a dynamic and creative Content Marketing Specialist to join our team and drive compelling content across various channels.
Responsibilities:
  • Content Creation:
    • Develop engaging and informative content for the company's website, including landing pages, blog posts, White Papers and case studies.
    • Craft persuasive and conversion-oriented content for emails, social media platforms, and marketing collateral.
  • Campaign Support:
    • Collaborate with the marketing team to create content for various campaigns, ensuring alignment with brand messaging and campaign objectives.
    • Contribute to the development of lead magnets, webinars, and other materials to attract and nurture leads.
  • Social Media Management:
    • Manage and curate content for social media platforms to increase brand awareness and engage the target audience.
    • Stay updated on industry trends and incorporate relevant content into social media strategies.
  • Multimedia Content:
    • Develop scripts and content for YouTube videos that showcase product features, user tutorials, and industry insights.
    • Create engaging content for webinars, ensuring a compelling and educational experience for participants.
  • SEO Optimization:
    • Optimize content for search engines to enhance online visibility and drive organic traffic to the company's digital assets.
Qualifications:
  • Proven 3 to 5 years experience in content creation for software solutions, preferably in the IT industry.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Strong understanding of digital marketing strategies and content marketing best practices.
  • Familiarity with SEO principles and the ability to incorporate them into content.
  • Proficiency in creating multimedia content, including video scripts and webinar presentations.
  • Ability to work collaboratively in a fast-paced environment.
Benefits:
  • Competitive salary
  • Health and wellness programs
  • Professional development opportunities
  • Collaborative and innovative work environment