Sales and Marketing
Getting to Know Your Customers
June 8th , 2016

How well do you really know your customers? Is your company product-focused or customer-focused? All companies have products or services to sell of course; that is the point of being in business. But if your business is organized around your products or services instead of around your customers’ needs and wants, you are missing the difference between “customer value” (how much each customer is worth) and “customized value” (creating and delivering a valuable solution to each customer or customer