Reducing the cycle time from idea to revenue generation has become a prerequisite to successful Product Lifecycle Management (PLM). Increasingly, apparel and footwear industry leaders are taking a comprehensive view of product development and sales that helps identify opportunities for reducing cycle times – some by nearly one-third. Textiles industry is becoming more competitive in a fast paced globalize arena. TouchBase – PLM helps textile manufacturers having to speed up their product delivery while optimizing cost and quality and maintaining a smooth process. TouchBase - PLM is a system merging brand and product strategies, disciplined development processes, and key performance measures, apparel companies can react to emerging trends, draw on the experience of industry best practices and keep financial objectives on target (including maximizing cash flow) through effective project management.